about me

Creative director, designer and brand strategist based in Panama City, Panama and Chicago, Illinois—helping brands stand out with smart, thoughtful design

Propelling big ideas

Design strategy that moves people and businesses forward

With more than ten years of experience guiding design for Fortune 500 companies, growing startups, and lean internal teams, I turn business goals into impactful, insight-driven design solutions—bridging creative strategy, visual design, and digital storytelling to bring ideas to life.

My Experience

Creative Director

I’ve transformed and led multi-disciplined teams that create usable, useful and engaging content and products. I specialize in the development of design strategies while ensuring visuals and messaging are strategically aligned as an intermediary between Marketing, Sales, Product, and Engineering.

User Interface Designer

As a UI designer, I live at the intersection of function and form. I believe interfaces should look great and feel intuitive. My approach is what I call “informed creative”—design grounded in strategy, data, and best practices to deliver memorable, measurable experiences.

Graphic Designer

My design roots run deep. While much of my focus is digital, I still love crafting for print. From logos and brand identities to brochures and book covers, I create beautifully designed pieces that help clients expand their reach and tell their story offline.

View my LinkedIn Profile

My Toolkit

Creative Tools

My toolkit is intentionally curated to move ideas from concept through execution. I use Adobe Creative Cloud for high-fidelity visual design, Figma for interface, experience design, and prototyping — Webflow helps me bring those digital experiences to life.

I also integrate AI-powered tools like ChatGPT and Claude to accelerate ideation, explore creative directions, and deliver more refined solutions—enhancing speed and depth without compromise.

A Few Accomplishments

Established the creative direction for Ally Bank’s social media branding,

Winner of the 2011 Forrester Groundswell award for the innovative use of real-time online content creation and social media to engage consumers

Designed paid display ad campaign that led to increased spend of $21M

As Associate Creative Director on the digital Agency of Record account for a major medical care organization in North America

EPpy Award winner for Best Overall Design of a Website

As a principal member of the Metromix.com redesign team and expansion campaign into New York, Los Angeles, South Florida, Baltimore and Orlando

10th Annual Webby Awards–Official Honoree

Partnered with DDB as Design Strategist for the Chicagotribune.com redesign and campaign, resulting in a lift of 4.8M unique visitors.

American Advertising (ADDY) Award Winner

Consumer Website Design (Client: Element 74)

Chicago Headline Club Peter Lisagor Award Winner

Chicago Headline Club (Chicago Tribune)

NAA Innovation in Media Award Winner

Best in Show/Award of Excellence (Chicago Tribune)

How We'll Work Together

A Simple, Streamlined Process

I work fully remote with clients across the U.S. and beyond, using a structured, digital-first process that keeps projects moving efficiently and communication clear at every stage.

01. Align

We start by defining goals, scope, and success metrics. This ensures alignment from the outset and keeps every decision grounded in strategy, not guesswork.

02. Explore

I develop initial concepts, directions, or frameworks based on your objectives. This phase expands possibilities while establishing a strong creative foundation for what follows.

03. Refine

We collaborate through focused feedback and iteration to shape the work. Each round brings greater clarity, alignment, and cohesion, refining the solution with intention.

04. Deliver

Final assets are prepared, organized, and delivered for immediate use. Everything is built to be clear, usable, and ready for real-world application across platforms.