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Born from a blog post on the shortcomings of travel sites, this personal project reimagines how booking could work if designed around users rather than industry demands. While fictional, the concept demonstrates how I approach problem framing, UX strategy, and interface design—skills that translate directly to client-facing challenges across multiple industries.
A smoother, more flexible process designed to adapt to different user mindsets—whether casually browsing for inspiration or ready to book. Free of unnecessary friction, these features give users the freedom to explore at their own pace while keeping conversion effortless.
While travel planning by theme isn’t a new concept, the principal difference between most travel sites and Escape Travel is that the themes are based on relatable/common occasions like girls trips, last minute travel, family vacations, solo trips, etc.
On most travel sites, once the user has selected a booking type (i.e., hotel, flight, vacation), they’re usually led to convert without the ability to easily switch. Escape Travel allows users to jump between hotels, flights, and vacations no matter where they are in the site experience.
Users that choose to explore begin by completing a short questionnaire that will present results based on their needs and tastes
Filters on hotel results pages are not only easy to find but also more expansive, giving users greater control in refining their search. From price and location to specific amenities and guest ratings, the system enables travelers to quickly narrow results to accommodations that best match their preferences and needs.
Hotel details pages are designed to be both visually striking and purposeful, providing valuable information and features to assist users in the decision-making process.
A full width, visually arresting photo of the property exterior (or interior) grabs the user's attention and invites them in to read the content below
Property specific details (i.e., check in/out times, resort fees, pet-friendly, happy hours, onsite entertainment options, etc.) leverage colorful photography and are prominently displayed, making them easy to find
A large multimedia gallery enables users to get a realistic look at the property, enabling them to visualize their stay and entice them to book
Key information about the property goes here—i.e. onsite Covid-19 testing, pool closures, resort shuttle schedule, etc.
An interactive map, displaying attractions in the vicinity (i.e., restaurants, coffee shops, gas stations, bars, etc.) that may be of interests upon arrival
The most current reviews from verified guests. Users can also filter reviews by the type of guest (i.e., solo traveler, couple, business traveler, etc.).
Flight listing pages use ample whitespace and clear hierarchy, making it easy for users to quickly scan options and compare details. Key information such as departure times, layovers, and prices is presented in a clean, structured layout that reduces cognitive load and speeds up decision-making.
Users can more easily book round-trip flights by toggling between departure and arrival flights without leaving the listings page
Oftentimes seat availability and assignments are only accessible after booking, here, users can see what seats are available in real-time before booking. Similar to event ticket websites, users can also select a seat and hold it within a 15 minute window.
In addition to the main airline carrier sites, users can also search for flights from a variety of aggregate sites like Kayak and Expedia
Layover information is notoriously unclear, but here, users can view all of the pertinent details of a layover, alleviating anxiety between flights
Users can plainly see what amenities are available. They can also compare amenities between aircrafts and prepay for wi-fi or meals prior to boarding.
Viewing, managing, and redeeming accumulated miles is unnecessarily complicated, but here, it’s super simple. Users can see the miles value of the flight and can either redeem them when checking out.
Users can create Pinterest like boards to plan and manage upcoming trips. Upload videos, photos, chat with friends, create price alerts, and more. Boards also contain contextually relevant articles related to stored trip content and browsing behavior.
