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Uniquely crafted and memorable marketing pieces help to tell (and sell) your brand story. Those brands who have well designed collateral are true standouts. From brochures, to posters, advertisements and book covers, I expertly design print pieces that leave a lasting impression. Below are a few examples of my work.
Soles for Sale is the title of a book that tells the story of corporate profiteering off of the urban drug epidemic of the 80s. I was asked to design the cover by one of the co-authors. In ideating the concept, I wanted to create a composition that was gritty and powerful. The shoe is meant to be a manifestation of a human ‘soul’ in a state of purgatory, showing the juxtaposition of heaven (illustrated by the faint halo above) and hell (the narcotic powder below). I incorporated symbols of American currency in the sole and intentionally added splattered blood over the shoe to convey the concept of ‘blood money’; that this money is an ill-gotten gain, both in the boardroom and on the proverbial block.
A B2B brochure I designed for a global employee benefit management company. On the heels of the company’s rebrand (which I also designed), this brochure was meant to reintroduce Vertus to perspective clients. I leveraged the ‘V’ shape and the angle of the logo throughout the layout to reinforce the new look.
Various advertisements I’ve created for client promotional events
As Creative Director at Rewards Network (a dining loyalty company), I partnered with the Social Media Manager and Lead Copywriter to create a white paper report for the 9th Annual Fast Casual Summit—the purpose was reveal how consumer behavior drives dining decisions and to generate qualified leads. In bringing the data to life and making the information more digestible, I designed the report in a highly visual format that would encourage the audience to engage.
