![Uber logo](https://assets-global.website-files.com/61f96ec824c462bdf415a8ea/620820051ceb6b3c4ce2eebb_uber-thumb.jpg)
After a week-long vacation in Central and South America, I began my first workday back skimming articles. I came across a story from Gawker titled, “Uber Got a New Logo, Which Doesn’t Mean Sh*t”, posted in the AIGA LinkedIn discussions and my interest immediately peaked—after reading the article, I totally agree…