Soapbox Blog

design

Is Your Website Harming Your Business?

Taxes, insurance, financial ledgers, and employee/vendor relations are enough to consume a business owner's waking hours. Balancing it all, while trying to grow your company can move your website farther down the priority list…

Time to Redesign Travel Websites

I love to travel, it's one of the primary reasons why I decided to become a digital nomad. The flexibility to live and work wherever I'd like, unconstrained by accrued PTO and a cubicle is liberating. But as much as I love to roam about, I absolutely hate the thought of making travel plans…

The New and Uninspired Uber Logo

After a week-long vacation in Central and South America, I began my first workday back skimming articles. I came across a story from Gawker titled, “Uber Got a New Logo, Which Doesn’t Mean Sh*t”, posted in the AIGA LinkedIn discussions and my interest immediately peaked—after reading the article, I totally agree…

Website Design Tips for Restaurateurs

With 45% of consumers choosing where to eat before leaving home and 30% of restaurant searches being done on mobile devices, it’s critical for a restaurant website to be well-designed and responsive. Unfortunately, many of these websites don’t quite fit the bill…

freelancing

Creatives & Contracts

Since becoming a freelancer, my skillfulness has truly been put to the test. Being self-employed will test your ability to be disciplined, to be focused, and other competencies that you might not have realized you had…

Cheers to a New Year!

January 2nd is here and the annual ritual of making resolutions that will more than likely be broken by Easter begins. Like many others, I start with the best of intentions, only to succumb to life's realities and demands—exacerbated by being an entrepreneur...

leadership

Building a Great Creative Team

Every leader within a new organization faces their fair share of challenges. Maintaining productivity, easing team anxiety, and implementing change while cultivating relationships is no small feat. The same applies to creative leadership, however the dynamics are a bit different…

business

Improve Engagement with Visual Social Content

Social media has shown to be a critical part of a company’s marketing strategy. Being active is important, but identifying the right channels for your brand is just as consequential. Depending on your objective and target audience, certain social channels may not be worth the investment...

A Business Case for Remote Workers

Call them freelancers, digital nomads, entrepreneurs, contractors or consultants–the number of independent workers in the United States is on the rise and poised to comprise 40% of our workforce by 2020, and I’m now one of them…

opinion

Has Apple Lost Its Luster?

I’ve been an Apple fan ever since my Dad bought me my first Mac in college, a beige Power Mac 6400 tower. Since 1999, I have watched every Apple Special Event keynote, but on September 7, 2016 – for the first time, I opted not to watch—and I don't plan to...

Must Read: The Brand Gap

The Brand Gap has remained in my library as a staple for years. Like Zag and The Designful Company, it’s an insightful read for Designers of all industries. Being marketing savvy, specifically brand building, positioning, and the consumer psyche is an invaluable skill set...