UX & UI Design
A new creative direction for a dynamic agency
Client: NiKnack Marketing

In 2018, I had the privilege of entering into a creative partnership with NiKnack Marketing, a full-service marketing agency in Chicago’s trendy Bucktown neighborhood.  With two accomplished woman CEOs at the helm, the agency provides clients with marketing, branding and event management services. This redesign was one of the first projects I took on.

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UX Design
Making enterprise software more 
user friendly
Client: Accenture

Working with the global technology team at Accenture, I was charged with evaluating the user experience of a self-service HR portal built on the ServiceNow platform. The goal was to bring the portal at parity with similar, easy to use, consumer-facing products by identifying usability issues and proposing ways to resolve them. While the UI design was out of scope, I did create some mockups for inspiration.

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Experience Design. UI Design.
Taking the stress out of travel planning
Personal Project: Escape Travel

This project is a personal one (with a fictional name), derived from a blog post I wrote, expressing frustration about the utility of travel websites.  In this creative exploration, I reimagine a completely different experience that is focused on the consumer/user needs vs. the industry’s business goals.

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UX Design
Improving UX to create tastier dining experiences
Company: Rewards Network

As Director of Creative and User Experience, I lead the redesign of all of the Rewards Network partner websites, in an effort to address several usability issues. Using the company’s proprietary brand (iDine) as a sandbox, new features were designed that would eventually be deployed across all of the white-label websites.

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Branding. Graphic Design.
Designing the look of a new fitness brand
Client: NiKnack Marketing

“Elite Fitness” (name and logo changed due to an NDA) goes beyond personal training, encouraging clients to take care of themselves physically, mentally, and emotionally. Their mission is to promote healthy lifestyles for lasting fitness and overall wellness. As the brand designer, I created a comprehensive identity that reflects the company’s mission and client’s personal aesthetic.

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Experience Design. UI Design.
Giving iTunes an overdue tune-up
Personal Project: iTunes Desktop App Redesign

During some downtime, I decided to explore a redesign of the iTunes desktop application. While high-level, the redesign showcases a more visually appealing and vastly more intuitive interface that leverages familiar iTunes components.

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