I love solving problems, telling stories, and architecting consumer experiences that make people happy. Whether it be print, digital interfaces, or UX strategy, I design with empathy and purpose. The featured projects below are illustrative of my diverse skill set.
“Elite Fitness” (name and logo changed due to an NDA) goes beyond personal training, encouraging clients to take care of themselves physically, mentally, and emotionally. Their mission is to promote healthy lifestyles for lasting fitness and overall wellness. As the brand designer, I created a comprehensive identity that reflects the company’s mission and client’s personal aesthetic.see project